About the founder
Hi, I'm Liliana.
Founder & CEO of Origen Social
I'm a photographer and content strategist, and Origen Social grew out of that work. Clients kept asking what to do with the images once the shoot was over, so I started building the strategy, the calendar and the captions around them too. Today I run social media for small brands and local businesses that want their online presence to feel as considered as everything else they make.
I founded Origen Social to help businesses build a stronger, more intentional presence online. We work with a deliberately short client list so every brand gets real attention: strategy sessions, original content, thoughtful captions and community management that treats your audience like people.
Behind the scenes, every client gets a private Origen Social portal to review and approve content, share files, see the calendar and keep our conversation in one place.
Craft over volume
Fewer, better posts beat a feed full of filler. Everything is written and designed on purpose.
Clear communication
You always know what's scheduled, what needs your approval and what I'm working on next.
Long-term partnership
Most clients stay for years. I learn your voice deeply so the content keeps getting sharper.
How working together goes
- 01
Discovery
We start with a working session on your positioning, audience, offers and the results you actually need from social.
- 02
Strategy
I translate that into content pillars, a voice guide and a posting cadence your business can sustain.
- 03
Production
Photo, short-form video and copy are created in batches, then loaded into your calendar a month ahead.
- 04
Review and publish
You approve everything in your private portal. Nothing goes live without your yes, and community management continues daily.